Dell B2B Social Media Huddle Part 3 - The Business Case

This is part 3 in a series of posts from Dell's B2B Social Media Huddle.

"$15K mailshot = 200 new customers"
"$7.5K billboard = 300 new customers"
"$0 on Twitter = 1,800 new customers"

Benjamin Ellis gave a very grounded and detailed breakdown of how to build a business case for implementing social media as part of any communication strategy ....click here to read more.