The Internet is changing how we communicate with each other and is challenging traditional distribution channels. Will it kill Marketing? No. But it will change the definition of what marketing is.
Best resource for 21st Century marketing advice: Seth Godin
| Link | Description |
| How advertising works and why it won't for Facebook | Blog post by Matt Maroon highlighting the challenges facing all social nets - advertising works in information-seeking scenarios, social nets are people-seeking and information-sharing. My related blog post: Shifting our surplus attention (May 08) |
| Companies without conversation | Excellent blog post describing how Hasbro/Mattel got it all wrong when shutting down Scrabulous, and they are not alone (Jan 08) |
| Noontime web video revitalizes lunch at the desk | Article in New York Times (Jan 08) - how people are using lunchtime to surf the web again, but this time it is YouTube, Facebook and friends... and the opportunity it presents for advertisers... |
| Marketing to kids where they live | Article in Business Week (Sept 06) describing how companies are beginning to use social networking sites to run marketing campaigns |
| A closed mind in an open world | Article in the FT (7 Jun 06) describing how economists are finally accepting the concept of behavioural economics |
| Hollywood's New Year | Article in Slate (26 Dec 05) - How changes in content distribution will continue to affect Hollywood's revenue | Blogging doubled sales in 12 months | How Hugh MacLeod helped Stormhoek double their wine sales in 12 months by connecting with bloggers (29 Dec 05) |
| Blog Power | Post by Guy Kawasaki. After 30 days of blogging: Amazon sales rank for book had improved, web site traffic increased as well as traffic to sites linked on blog (Feb 06) |