Virtual versus Reality

Specifically interested in two areas:

  1. Virtual models: the effectiveness of using virtual models to simulate real world problems and the challenges with modelling complex systems
  2. Virtual environments: what we can learn from how people interact in virtual worlds compared to physical worlds, with a focus on collaboration and behavioural economics

Useful Resources

Online environments providing fascinating research:

Interesting Articles

Link Description
How games will change the world BBC news article on the inevitable introduction of games into the workplace (May 08)
MMO Arden World Education-oriented MMO being built by University of Indiana (headed by Edward Castranova) - Arden, the world of Shakespeare
Second Life finally gets a competitor Blog post on GigaOM describing Multiverse - a platform for creating virtual words (Aug 07)
Virtual worlds offer more than just escapism New Scientist article (subscription required) describing how people are living different and similar lives on SecondLife - including choosing to hide or promote disabilities (Aug 07)
Are marketers dying on Second Life Blog post highlighting the similarities (marketing) and differences (behaviour) between Second Life and reality.  Original article on Brandweek (Apr 07)
Second Life - it's not a game Article in Fortune describing the future potential of SecondLife as a 3D version of the Internet (Jan 07)
Gaming and learning Can games help build leadership talent? Blog post by John Hagel (Jan 07)
Knockoffs roil Second Life How Second Life hit a speed bump when a replicator hit town.  Blog post by Nicholas Carr describing the incident (Nov 2006)
Living a virtual life Article in News Week (Sept 2006) describing how people are living a different life in a virtual world
The Ambassador from the Next Economy Strategy+Business article (Sept 2006) about how Joi Ito is using World of Warcraft to test new management ideas
You play World of Warcraft? You're hired! Wired article (March 2006) describing how becoming a Guild Master in WoW is akin to leadership training in business
Virtual World prison revealed Virtual World 'Second Life' has created a prison for sending temporary offenders to - a corn field. 
Massively Multiplayer Personal Productivity Blog post by Steven Frank wondering if games could be used to make you more productive at work
My Son and I: Game to Learn Article in Washington Post (27 Dec 05) describing some of the benefits of computer games
Economics of online games BBC article (30 Dec 05) describing how items from the online game 'World of WarCraft' are being auctioned on eBay
Dream Factory Article in Wired (13 Sep 05) describing converting virtual models into real products
Are virtual assets taxable Well it had to happen - article on CNET wondering how the IRS plans to tax virtual assets... (17 Jan 06)
How a Gold farm works Blog post (19 Jan 06) demonstrates how traditional business rules are cropping up on virtual worlds (i.e. profits go down when competition goes up)

 

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